This was a place marketing / branding campaign for Chattanooga Parks and Outdoors Department. As a brand new department to Chattanooga they wanted to craft a campaign that draws awareness to the city’s existing parks and outdoors systems that been a part of Chattanooga’s reputation for the past decades. The focus of the campaign emphasizes the care, experience and recreational resources our parks systems offer to locals and tourists alike. The focus of the campaign highlights the timeless photography of what Chattanooga has become known for and integrates how these environments can be activated.

The campaign is set up to story tell how theses spaces get used by the public.

A simple system composed of just two parts— 1. a clean and bold type treatment and 2. striking imagery of activity in the city’s parks—works to communicate quickly and clearly that Parks & Outdoors has so much more to offer than most residents realize.