Little Things Lab created the Chattanooga National Park City Journey Book as a comprehensive digital narrative for the National Park City Foundation, designed to showcase our city's unique resources, community spirit, and dynamic evolution. The project directly responds to the foundation's call for a portfolio that illuminates Chattanooga's potential as a National Park City. 

By developing a digital platform, we ensured the Journey Book could be a living, breathing document—constantly growing and adapting, just like Chattanooga itself. Our team meticulously researched and curated stories that reveal the city's rich history and entrepreneurial spirit, assembling a diverse group of historians, writers, and designers to craft a compelling, adaptive resource. Little Things Lab has been running support on the campaign. We knew that this journey book had to have the most creative team at the helm, to really put forth our city in the running to become North America's First National Park City. 

Through this approach, the Journey Book stands as a testament to Chattanooga's resilience, creativity, and commitment to ongoing transformation—capturing our story not as a fixed narrative, but as an evolving celebration of community and potential.

Chattanooga National Park City; Journey Book

Partners:

David Cook: Lead Copywriter

Alex Dehart: Illustrator and Web Designer

Matty Parker: Storytelling Fellow

Teal Thibaud: Creative Direction and Project Director

Effie Rustand: Project Manager and Production

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